Nike Company and the Targeted Consumers Essay Example | Topics and Well Written Essays - 1000 words

Nike Company and the Targeted Consumers - Essay Example Also, in the year 2008, the company presented the Air Jordan XX3 which was identified to be a high-performance basketball shoe created with the environment in mind (Kapferer, 2012). Some of the Nike Companies’ newest shoes contain Lunarlite and Flywire foams to lessen weight. In addition, Nike Company is well recognized and popular in young adult and hip-hop philosophy for their delivering of city fashion clothing (Kumar, 2009). However, The Company being well recognized for its performance, the question is â€Å"What constitutes the capability of the Company to capture its targeted consumers?† There is a bundle of attributes presented by the Nike Company for their targeted consumer consideration. Some of this attribute is discussed in the following paragraphs in detail. First, is the logo â€Å"swoosh† which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless of a check of excellence, the flowing nature of the logo has played a vital role in the marketing of the brand. The role of visual rhetoric is to influence the company’s targeted consumers visually.  Ã‚     The logo visually ties into the early gods of sports, elaborating its achievement as a successful, recognizable, and uncomplicated trademark. Second, the attribute is the slogan â€Å"Just Do It† which is the tag-line allied with the Nike logo. Together, the tag-line and the logo feature the importance of Nike’s brand objectives and ideals; victory and athleticism. The design of both logo and the slogan has emerged as a motto and the way of life for Nike’s consumers (Palmer, 2009). The Nike slogan and the logo serve to identify consumers as icons for action and excellence. When the consumers read the word â€Å"Just Do It†, the word is defining content; however, they do not reflect it visually. The slogan provides distinction and identification. The word â€Å"Just Do It† is distinct in its content. It means do not talk about it, do not ask, do not regret it, do not think, but just do it (Hawkins, 2013).

Analysis of Two Articles about Robots Assignment

Analysis of Two Articles about Robots - Assignment Example Robots are largely used to perform labor tasks. The need to increase production and improve efficiency is very necessary and finding the best robot for this is very important. I major in Mechanical Engineering which is directly related to the construction of the robots. The first article, â€Å"Team Designs Tiny Robots That Can Build like Termites† gives a significant design of tiny robots that can build without outside intervention. The second article, â€Å"Believable Robot Characters† gives an account of how important is the believability of robots when it comes to human-robot interaction. The article was published by Dow Jones & Company Inc. in New York, United States and authored by Robert Lee Hotz. The organization of the article only provides a heading and several paragraphs describing what the author wants to pass. It also has an abstract that summarizes what the information contained in it (Robert, 2014). The article is written in simple a U.S English language and is directed to the audience at the annual meeting of the American Association for the Advancement of Science in Chicago. It focuses on the ability of the robots to help in building any structure that they are instructed to. The article was published by Association for the Advancement of Artificial Intelligence, La Canada in the United States and authored by Simmons et al. The organization of the article provides headings and subheadings dividing every point communicated by the authors. There is also a subtract summarizing the content and objective of the article. The article is directed towards people in the entertainment industry who are greatly interested in the human-robot interaction through the integration of consistent storyline, verbal and nonverbal behavior and social context. It is also written in a simple and understandable language (Simmons, 2011).